I have plenty of quirks. But one of them is that I give lots of shits. And, I’ve always been this way.

In my coming of age years it presented as OCD, or OCPD as my sister recently corrected me. I never wore black with brown. I pumped my gas in increments of $0.05. My closet was of course color coded.

In motherhood it’s been a blessing and a curse. I love my children so deeply and because I do, I often have to dig real deep to arrive at less shits. So that I can meet them at their level during an outburst. So I can make pancakes with them without project managing every move. So I can appreciate that my sense of self has been effed with in the best of ways.

As a creator, it’s hindered my growth. Because I engage in projects with too many expectations about the outcome, and not enough respect for the process itself.

Finally, as a marketer it’s defined my brand. In my world there’s been no such thing as “only business”. I feel deeply responsible for the audiences I serve, the businesses I coach, and the people that I hire. I love crushing my KPIs just as much as every other marketer out there, but know that every single time I’m going to do it with a layer of authenticity.

No matter where I’ve been in life, my giving of shits has defined me. It’s forced me to push myself. It’s fueled my connections with others. It’s also set me up for utter disappointment and many, many perceived failures.

So why do I give a shit anyways?

How dare you ask. If you want the real answer I think it’s some insane mix of my deeply empathic personality, trauma [gasp, yes I have it too], and shadowing two parents with like, but completely opposite forms of compulsion. Have I succeeded in making a good first impression? wink

If you want the more marketable answer I would say that I choose to give shits because a life without them seems incredibly boring and unfulfilling [to me, passing no judgement upon those that give no shits. In fact, hit me up. I’d love to learn from you].

As a person, a mother, a creator, and a marketer it’s been a wild ride and as I creep towards my 40th birthday [It’s October 18th and I like snail mail] I’m prepared to own all of it. Hence, this newsletter.

A space for me to give shits. A space for you tell me which kinds of shits you’d like to explore together. And, a place for all of us to own our shit. Maybe. Maybe even celebrate it.

Now that that’s out of the way. Let’s do this thing.

A